Madrid Immersion
November 2-8, 2025
Includes access to HR Expo
The largest HR event in Spain: 3,000+ participants, 70+ seminars, and 90+ exhibitors
The largest store in Europe. Over 80,000 direct employees, 100% sustainability, and zero waste.
The most modern stadium in the world. Futuristic design with retractable roof and pitch, with investment exceeding 2 billion reais.
Professor at FGV, former CEO of HSM, Tecnisa, Polaroid, and Digital House. Board member at Camil, Aramis, and Ibmec.
PhD in Communication Sciences. President of the Journalists’ Club of Galicia. Successful author of 5 books.
PhD in Economic and Business Sciences and winner of the 2023 Spain Management Award.
President of the European School of Neuromarketing, Director of FusiónLab, and Consumer Behavior Researcher.
Head of Talent & People at Mahou San Miguel and Executive Master Professor in Strategic Leadership and Innovation.
MBA Professor at the European University Real Madrid. International Manager of the Campus Experience at the Real Madrid Foundation for over 10 years.
Official residence of the King of Spain, built in the 18th century, featuring works by Caravaggio, Velázquez, and Goya.
A fortified castle built on rock in the 12th century, which inspired Walt Disney’s Snow White.
An unforgettable experience exploring the wine production process, from cultivation to tasting.
“I had the opportunity to discover business models that are transforming markets by integrating artificial intelligence, neuromarketing, and sustainable practices.
I return to Brazil with a broadened and inspired mind, ready to apply what I’ve learned.
Europe, especially Spain, is making important strides in integrating technology and sustainability into its markets, creating future-oriented businesses without losing their roots.”
 | Romano Pansera - Apas Consultant and Vice President of the Brazilian Events Academy November 2024 |
“The welcome with Clovis and Nuria on the first day and the welcome dinner were excellent!
The talks were outstanding, especially the one by Jose Bonal from Real Madrid on Sports Marketing, and the one by Antonio Pajuelo about Mahou San Miguel.
Clovis Tavares’ curatorship was crucial and memorable throughout the event.
We’re already recommending it to our partners for 2025.”
 | J. R. Caporal - President of Auto Avaliar and CEO of Megadealer November 2024 |
Curator of Madrid Immersion, Consultant graduated from Harvard Business School and Disney Institute. Author of 12 books.
100 years of history with over 300 member companies, representing over 90% of Spanish investment in Brazil.
