Madrid Immersion

Transform Your Future
From October 5th to 11th, 2025
Português Español English
Support:
Cámara de Comercio Brasil España

You have to come with us!

Unveil the Secrets of the World’s Greatest Club

Exclusive Lecture with the Professor from the Real Madrid University School on the Business Model, Strategy, and Marketing of an Empire Valued at $6.6 Billion!

Revolutionize People Management

Lecture from the Talent Director of Mahou San Miguel. Strategies and Innovations that Drove a Record Growth of 6.1% and €1.9 Billion, Unveiling the Secrets of 130 Years of Success and Innovation!

Discover the Business Model of the Retail Leader

Exclusive Lecture with the Executive from El Corte Inglés. Learn the Secrets Behind 80,000 Employees and a Business Volume of €598 Million!

Discover the riches
of Spain

Lecture with a PhD in Communication about the culture and growth of the country, made up of 4 different regions under the same flag. Learn about the history, diversity, curiosities and riches of Spain.

Develop your Management and Confidence

Lecture with the PHD in Economic Sciences, Professor at UAM for 30 Years. Mentor to Giants Like Airbus, Coca-Cola, IBM and Santander. Winner of the Spanish National Management Award 2023.

Learn the Technology that Drives Sales

Lecture with the CEO of Fusionlab, Leader in Neuromarketing and Advanced Technology in Spain, Specialist in Consumer Analysis for Giants Like Decathlon and Carrefour.

What Awaits You?

International Speakers. Active Executives

Madrid is Professional Development

Curated by Clovis Tavares and Carlos Júlio

Madrid is a New Market Vision

Guided Tours to Museums, Palaces, and Castles

Madrid is Culture and History

Road map

Sunday 5th October
Arrival Day!
  • Spain does not require a Visa.
  • Spain has TAX FREE (10 to 21% refund on purchases made in cash or by card).
Road map
Party Day!
  • Accommodation at the Hotel Ópera.
  • Location: Heart of Madrid.
  • Cocktail / Networking.
  • Opening Dinner.
Monday 6th October
Learning Day with Portuguese translation!
  • Lectures by Clovis Tavares, Dr. Pilar Falcon and Prof. Gasalla.
  • Analysis of the First Part.
  • Lunch at the Hotel.
  • Lectures by Gabriel Carrascosa, Antonio Pajuelo and Carlos Julio.
  • Group Discussions.
Tuesday 7th October
Experiment Day!
  • Lecture: Branding - Strategy to build a successful brand and create fans.
  • Prof. Jose Bonal Sanches - Real Madrid European University.
  • Visit to the Santiago Bernabeu Stadium and Museum - The most modern stadium in the world. Investment of 1.5 billion euros. Complete tour, Guide in Portuguese.
Wednesday 8th October
Discover Day! Lecture at the El Corte Inglés Cultural Center.
  • 84 years of existence (since 1940).
  • 81 thousand Employees.
  • +10 thousand brands.
  • 94 Original Stores.
  • 203 million euros in revenue in 2024.
Thursday 9 October
A day to be enchanted! A playful experience
  • City of Segovia.
  • Cathedral of Segovia.
  • Roman Aqueduct.
  • Alcazar of Segovia.
Is my company an evergreen castle or a sand castle? What’s the difference?
Friday 10th October
Relax Day!
  • Visit to the Royal Palace.
  • Tours and Shopping.
  • Special Closing Dinner.
Saturday 11th October
Suitcase day!
  • Check-out at 12 noon.
  • We returned to Brazil inspired and full of disruptive ideas to expand our business.

Testimonials

“I had the opportunity to learn about business models that are transforming markets, integrating artificial intelligence, neuromarketing and sustainable practices.

I return to Brazil with an expanded and inspired mind to apply what I have learned.

Europe, especially Spain, is taking important steps to integrate technology and sustainability into its markets, creating businesses that look to the future without losing their roots.”
 

Romano Pansera - Consultant at Apas and Vice President of the Brazilian Academy of Events
November 2024

“The reception with Clovis and Nuria on the first day and the welcome dinner were excellent!

The lectures were excellent, with highlights including the lecture by Jose Bonal from Real Madrid on Sports Marketing and the lecture by Antonio Pajuelo on Mahou San Miguel.

Clovis Tavares’ curation was crucial and remarkable throughout the event.

We are already indicating our partners to go in 2025.”

J. R. Caporal - President of Auto Avaliar and CEO of Megadealer
November 2024

Next Madrid Immersion:

From October 5th to 11th, 2025
Limited Spots Available!
* No Visa Required to Travel to Spain

I Want More Information:

* Number of Participants

Brazil-Spain Chamber of Commerce

Madrid Immersion
Transform Your Future

Phone
+55 (11) 9 9776 1972

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